How to Make Your Pictures Come to Life

We all know video does much better than still images on social media when it comes to reach and engagement. Although I know this and have seen the research to back it up, I am still hesitant to post videos on social media. I don’t know why and I don’t think I’m the only one either.

The happy medium I’ve found between posting a picture and a video is a Cinemagraph.

What is a Cinemagraph?

A Cinemagraph is not quite a photo, not quite a video. Basically, it is a hybrid if a photo and a video. The end result is a picture that has some element of it moving. In most cases the movement would be almost hidden or very subtle. Given the stillness of the rest of the image, it’s almost magical to watch and therefore very alluring,

Here’s an example of a cinemagraph that I created for #WorldMilkDay.

 

What You Need…

 

The first thing you need is the idea. Pouring a glass of something is an easy one to start with. Especially seeing as t

his is what is done in the tutorial below. After that, you can get creative as you like.

The second thing you need is a tripod. For a Cinemagraph to work properly, the video has to be as still as possible. Shaky hands just won’t do. Even if you have still hands, using a tripod is the only way to guarantee it will be as focused as possible.

You will also need photoshop.

How to Make a Cinemagraph

When it comes to digital and cool ideas for social media, Peter McKinnon is my favourite YouTuber. He explains things so well and makes everything extremely easy, I am shockingly bad at photoshop and haven’t a clue how to use it but following his tutorial I can manage a half decent Cinemagraph. So instead, of butchering a tutorial, I will leave you in his capable hands.

Personally, I cut out the steps he talks about between 7:55 and 9:17 – I don’t think they make too much of a difference to the ones I’ve been creating at least so I just don’t bother with those steps but let me know how you get on and if you think they make a difference.

Other Examples…

It was actually one of my co-workers, Thomas, who introduced me to the concept of Cinemagraphs and he has become Cinemagraph King since. Below are a few examples of the ones he has created but if you want to see more check out his Instagram. 

 

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